Region of Peel Evaluation of Health Promotion Strategies

PROJECT

DPRA recently completed work with the Region of Peel, Public Health, Chronic Disease and Injury Prevention (CDIP) unit, to undertake an assessment of the evidence for the effectiveness of educational health promotion strategies.

TASKS + OBJECTIVES

The work included a detailed methodology report to guide the literature review and development of recommendations to assist CDIP in positively influencing human behaviour and health outcomes.

The project supported Peel Public Health’s evidence-informed decision making processes. Using defined search criteria, health promotion literature was reviewed to assess whether certain health promotion strategies were more effective than others in promoting health and changing behaviour.

These results were then used to develop recommendations regarding how Peel CDIP division might use this information for health promotion in the adult population of Peel. Effectiveness was examined according to what extent various health promotion strategies reached the population, increased awareness, resulted in behaviour changes, and were cost-effective.

SMART SOLUTIONS

Based on the literature review findings and evaluation, DPRA prepared an assessment of the strengths and weaknesses of the six educational health promotion strategies: mass media, presentations, displays, Internet, print materials and combined approaches.  Further, DPRA identified eight recommendations for CDIP to consider increasing the effectiveness of Educational Health Promotion Approaches & Strategies.